What is Deadstock?

To put it simply inventory that doesn't turn over – that doesn't sell – is often referred to as dead - stock. With businesses that don't use inventory management software, deadstock can remain on warehouse shelves forgotten and useless.

The fashion industry paves the way in "overconsumption" core, we must have the best new shoes or new dress, and god forbid we wear either of them again to another event. What's trending you ask? Probably something new before I even finish typing this sentence. 

So what does this leave us with? Fabric for us babies. The industry is full of it, fabrics that havent even made its way into garmets, or if it has not all of it. 

Our goal Here at Veava is to utilise the deadstock into limited run, swim and surfwear making the best use out of all the over supply of fabrics.